What we do
Our business activity can be divided into three main areas:
(1) producing and providing IT solutions including software;
In this area our company is a designer, creator and supplier of information technologies, not only software, but also IT solutions defined as a complex of business processes configured in software with specifically defined configuration parameters, optimized for a specific client and his or her business goals. We create software mainly on our own or through subcontractors. IT solutions provided by SYNERWAY are mainly applied in the field of sale and Internet Customer Service and in the field of Enterprise Resource Planning (ERP). SYNERWAY specializes in supporting tourist companies (selling accommodation and tour operator activity in particular). At present, traditional websites are just a small portion of the software we provide (we don’t focus on this particular activity). SYNERWAY also develops software for our own purposes (activities 1-3). Those are content management systems, reservation systems, automatic systems for settling with recipients and specialized software designed to enable automation of the production and supplying of our services.
(2) advisory activity in the field of interactive media and e-commerce;
In this area SYNERWAY serves as an advisor in the field of optimizing marketing campaigns on the Internet. Our main activities in this area are designing or audit of the functionalities of client’s interactive resources, analysis of effectiveness and rationality of Internet marketing as well as managing marketing campaigns in search engines. The above activities aim at reaching client’s business objectives regarding Internet sale (e-commerce).
(3) e-commerce;
In this area SYNERWAY uses Internet resources created for own benefit and the knowledge of its own specialists in the field of interactive media and e-commerce advisory activity in order to generate profits from the proprietary e-commerce activity. At preset, SYNERWAY is a leading agent selling finance products on the Internet, selling advertising space on the Internet and also acquiring clients from specific groups of the Internet users who enjoy high popularity in specific target groups due to their Internet assets. SYNEWAY is also increasing its interest in this area of activity, characterized by high sale mark-up.
The services of SYNERWAY enjoy high interest and very good opinion, particularly in the area (1) related to the tourism sector. The company possesses a large portfolio of implementations in this area, confirmed by a group of satisfied clients, and undoubtedly the most extensive experience in providing information technologies supporting this sector in Poland and Central-Eastern Europe, and SYNERWAY products successfully compete with the products of providers from all over Europe.
The company’s activity can be divided into two areas that correspond with the division into types of services. The services from group (1) are mainly addressed to tourism sector, including travel agencies specializing in accommodation reservations, tour operators and tourism event organizers, hotel networks and hotels and other entities providing this type of service (motels, boarding houses, SPAs and agro tourism resorts).
The services from group (2) cannot be assigned to specific branches. The company provides services for companies from many different branches, none of which being more particular than others as a source of clients. That means there is equal demand for those services in many branches.
